Flyer Distribution Standards Association

Release

FOR IMMEDIATE RELEASE (October 2013)

Contact:Mary Markou, Manager, Special ProjectsFLYER DISTRIBUTION STANDARDS ASSOCIATION1881 Yonge Street, Suite 800Toronto, ON    M4S 3C4Phone: 416-922-6678 ext 236http://www.fdsa-canada.org

The Flyer Distribution Standards Announces the 2013-14 Board of Directors Toronto, ON – October 17, 2013The FLYER DISTRIBUTION STANDARDS ASSOCIATION held its Annual General Meeting of Members on Thursday, October 17, 2013 and is pleased to announce the 2013-14 Board of Directors that were elected for the upcoming Term:

RETAILER/ADVERTISERSJohn Burns, Canadian TireDiana Simpson, LoblawJoe Jacklin, Home HardwareEnza Marrella, Sears Canada IncKaren Hudson, Shoppers Drug MartChristine Penfold, Rexall PharmaPlusDanielle Bussières, Toys 'R' Us  LimitedDeb Mondell, Walmart CanadaChris Stayan, M&M Meat ShopsAlison Fraser, Home Depot Canada

DISTRIBUTORSRandy Blair, Black Press Group LimitedGreg Baxter, Postmedia Network Inc.Kathie Braid, Metroland Media Group Inc.Kelly Madden, New Brunswick DistributorsJohn Querques, Quebecor / QMI SalesSylvain Tremblay, TC MediaPeter Kvarnstrom, Glacier Media Group

 

OTHERClement Messere, Pro Distribution ServicesMichelle MacLeod, Geomedia Inc. 

 

FOR IMMEDIATE RELEASE (July 2013)

Contact:Mary Markou, Manager, Special ProjectsFLYER DISTRIBUTION STANDARDS ASSOCIATION1881 Yonge Street, Suite 800Toronto, ON    M4S 3C4Phone: 416-922-6678 ext 236http://www.fdsa-canada.org

The Flyer Distribution Standards Shares Results of Consumer Flyer Engagement Study

Toronto, ON – July 31, 2013 — With the increased demand of mobile and other technology in the consumers’ hands, retail marketers have been expanding the reach to consumers with multi-channel marketing messages. How has this impacted their use of traditional marketing and specifically their use of flyers in their marketing mix?  Are consumers moving away from the physical flyer in favour of other digital communication methods?

The Flyer Distribution Standards Association sought to explore the consumer engagement with the retail flyer and, together with the Newspapers Canada, conducted research to measure usage of printed flyers, online flyers, catalogues, samples and coupons to establish how frequently Canadians would like to receive flyers and determine what actions were taken as a result of viewing a flyer/coupon, samples, etc.  

On Thursday, June 13th, Peter Kvarnstrom, President, Community Media at Glacier Media Group and the FDSA’s Research Chair, shared insights on this research and some break out results by retail category.  The Full Data File{for use in specialized cross-tabulation software applications (ie. SPSS) also in Excel format}, as well as, the Grocery Category Report which was the first of 15 retail Category Reports, was released for purchase following the luncheon.

The FDSA is pleased to release the next 3 Retail Category Reports, Hardware Products, Appliances/Furniture, Health Care/Personal Care Items.  

For a full list of Category Reports and release dates or to purchase the Full Data File plus Category Reports, visit the FDSA website at http://www.fdsa-canada.org.  To obtain more information about the research, or assistance on working with the Full Data File, contact Kelly Levson, Director of Research/ComBase General Manager, 416.923.3567 x401 | 1.800.481.6580 x2 or by email at klevson@newspaperscanada.ca

 

NOTE:For a copy of this release, click on the link below:FDSA_Release_July 31, 2013

Upcoming Research

2015 Consumer Engagement Study Now Available Purchase 2013 and 2014 Engagement Studies as well Complete Data File plus Category   $1,500.00   $3,000.00   (NOTE: Data file for use with...